September 2008
Curtains up for glass beauties – in his presentation “Models on the glass catwalk” Professor Dr. Peter Zec, head of the Design Zentrum Nordrhein Westfalen and initiator of the red dot design award, will present original, innovative and excellent packaging design of the glass industry at the “Trendtag Glas” seminar on 18 September in Düsseldorf.
Under the motto “Glass sells” the Aktionsforum Glasverpackung, an initiative of the glass container industry founded in Germany in 2000, is organising the third “Trendtag Glas” seminar for all those involved – particularly partners from the fields of marketing, trade and purchasing – in the glass cycle.
“Packaging has an important function with regards to buying decisions made by consumers every day,” says Professor Dr. Peter Zec. “Modern, expressive packaging has to emphasise the quality of the product, establish brand personality, and convince consumers with design, form and colour.” As one of the oldest and most tried and tested materials ever, glass offers the best prerequisites to fulfil all these requirements: glass packaging combines functionality and aesthetics, thus creating – in contrast to many other packaging materials – a high-quality appearance. It can individually adjust to its content in many ways with regards to size, colour and form and is therefore ideally suited for the design of modern, timeless packaging.
Science journalist and TV host Ingolf Baur will present the varied lecture programme in which high-class referents from different industries explain packaging decisions, reveal current developments in the food and cosmetics industry, and cast a light on the latest consumer trends. The programme will conclude with a discussion panel with different experts on the topic “Glass – a packaging material with a future?”
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