PRESS RELEASE


September 2008

Sony Ericsson published its Software Developer Kit for Xperia™ X1 and invited developers and content creators to capitalize on the opportunities offered by developing mobile content for the phone. Whether it is music, photography, email or instant messaging, gaming, social networking or video applications, developers can now create a host of unique multi-media entertainment and content for the Xperia™ X1 for consumers to enjoy.

Xperia™ X1 brings a totally new experience to mobile phone users by introducing nine easy-to-use, interactive panels which sit on the touch screen interface of the phone.

Developers can use the Windows Mobile SDK, free of charge, to produce a wide variety of panels to meet the consumer’s demand for a rich, individualised multimedia experience on their phone. Users of the Xperia™ X1 will be spoilt for choice as they personalize their handset with panel applications to suit their mood and lifestyle. Whether it is a search engine, advanced calendar or social networking application, music or film catalogue, sports or news related content, the panels enable you to access any information – quickly and directly – with a simple tap on the 3” super high resolution touch screen.

“Sony Ericsson is committed to providing its customers with rich, open content environment to make their mobile experience more enjoyable and entertaining,” said Rikko Sakaguchi , CVP and Head of Creation and Development at Sony Ericsson. “Making the Windows Mobile SDK available for free to developers and mobile content creators will accelerate the development of new panels and applications for the Xperia™ X1, offering consumer choice and personalisation.
The Xperia™ X1 will offer the richest mobile user experience, putting the world at the fingertips of the user.”

Entertain:

Customise Xperia™ X1 panels so its a touch away from favourite content – music, film, TV, sports

Or, be the envy of friends by watching TV or film clips in DVD quality on the three-inch high resolution touch-widescreen

Get picture happy on the 3.2 megapixel camera and show the images in crystal clear clarity on the 800 X 480 pixels screen

Access the latest 3D mobile games by simply touching a favourite gaming panel you have selected

Make personal life a little easier:

Access all contacts and calendar entries wherever, as the Xperia™ X1 can automatically sync with the PC making sure to never miss a birthday, anniversary or meeting

Search or book a holiday in lunch hour by going online via a travel panel

Add the local supermarket website and do your weekly food shop in just a few taps on the bus on the way home

Read the latest restaurants reviews, look up cinema listings, call a friend or reply to personal email on the move using the full QWERTY keyboard

Find that bar, restaurant or hotel using Assisted GPS and Goggle Maps™ for mobile when on vacation or a business trip

Work on the move:

Windows Mobile™ 6.1 makes working on the move easier with easy access to work emails and Microsoft® Office Mobile applications, such as Excel, Word and PowerPoint

Always stay up-to-date with colleagues and important appointments by syncing the handset to Microsoft Outlook on your work PC

“The X1’s panels are a simple but immersive way of interacting with content, services and applications that will delight and engage consumers,” said Todd Peters, corporate vice president, Mobile Communications Marketing Group, Microsoft Corp. “Sony Ericsson’s X1 is a fantastic demonstration of how to harness the power of Windows Mobile to connect people to the things they care about most.”

Xperia™ X1
The Xperia™ X1 is the first product under Sony Ericsson’s new premium sub-brand Xperia™. Designed to meet consumers’ needs for a converged entertainment and mobile web communication experience, the Xperia™ X1 is an extremely stylish handset, with a striking arc-slider design, encased in real stainless steel, supported by a powerful panel multimedia ecosystem.

The Xperia™X1 can be personalised through its nine panel user interface to suit the user’s moods and lifestyle. Users can access content quickly and directly through the touch screen, easily switching between applications by touching one of the unique customisable panels.

Sony Ericsson Xperia™ X1 – A new era in mobile convergence

Unique arc slider with 3.0” WVGA display and finger touch navigation

Customisable panels

Wide pitch easy-to-use QWERTY keyboard

Four way navigation keys and optical joy stick for stressless browsing
3.2 megapixel camera

DVD quality video and 3D Gaming capabilities

Windows Mobile® capabilities such as Microsoft® Outlook Mobile, Internet Explorer® Mobile and Microsoft® Office Mobile: World, Excel, Powerpoint


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