September 2008
eBay unveiled a new ecommerce marketplace called WorldofGood.com by eBay, which offers products that have a positive impact on people and the planet, empowering consumers to align their social values with their shopping.
Whether consumers are looking to purchase products made from recycled or natural materials, buy organic or support artisan women in developing nations, WorldofGood.com brings a new level of confidence and transparency to the socially responsible shopping experience. WorldofGood.com is a one-stop-shop where the products, producers and sellers are verified by various third parties called Trust Providers - like TransFair USA (Fair Trade Certified), Co-op America and Aid to Artisans - to meet a core set of ethical and environmental standards.
"WorldofGood.com by eBay gives shoppers who care about making a difference access to great products that help people and the planet," said Lorrie Norrington, president of eBay Marketplaces. "Socially responsible shopping just got bigger and better."
People PositiveTM and Eco PositiveTM items offered on WorldofGood.com span 15 categories such as home and garden, art, jewelry, clothing and even food items. For example, socially responsible shoppers can purchase fair trade coffee, accessories and home décor items made from recycled materials, organic clothing and animal-friendly beauty products on the site. Many products on the new marketplace are handcrafted by artisans across the world, positively impacting these marginalized communities in developing nations. All WorldofGood.com listings are also available on eBay.com, seamlessly bringing these socially responsible products to eBay's more than 84 million active users worldwide.
Shopping That Can Change the World
WorldofGood.com's unique GoodprintTM labeling system is like a nutritional label for each product on the site, allowing shoppers to see the positive social and environmental impact each purchase makes - whether it provides economic empowerment to people, conserves energy, supports animal species preservation, or is made of recycled, organic and/or sustainable materials.
"We created the WorldofGood.com marketplace to enable shoppers to purchase socially responsible products with confidence," said Robert Chatwani, general manager of WorldofGood.com by eBay. "Regardless of the social causes most important to consumers, they can easily shop for items according to a variety of different attributes, allowing them to customize their shopping impact."
Collaborating for Social Impact
WorldofGood.com is the result of a collaboration between eBay, the world's largest online marketplace, and World of Good, Inc., a purpose-driven start-up dedicated to building ethical consumer experiences, by bringing its deep knowledge of the global ethical supply chain to mainstream retail partners.
The WorldofGood.com marketplace features a vibrant online community that convenes people, products, ideas and organizations all in one place. This facilitates an ongoing dialogue between consumers, producers, sellers and Trust Providers about ethical shopping through relevant blog posts, articles, discussion boards and Q&A forums.
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