PRESS RELEASE


September 2008

Bouygues Telecom Entreprises and Research In Motion are pleased to launch the new BlackBerry® Bold™ smartphone in France. Mid- September, Bouygues Telecom’s business customers will be able to enjoy the BlackBerry Bold smartphone, the first BlackBerry® smartphone to support tri-band HSDPA high-speed networks around the world. Featuring a premium design and unprecedented performance, the BlackBerry Bold is the ideal choice for business professionals and power users looking for exceptional communications and multimedia capabilities together with the renowned usability and reliability of the BlackBerry® solution.

In order to maximise the mobile experience for its customers, Bouygues Telecom Entreprises has established exclusive partnerships with leading news and GPS navigation providers to preload their services on the BlackBerry Bold smartphone and provide users with one click access to them:

Real-time news—24/7

Le Figaro.fr: By clicking on the icon on the smartphone’s menu, users can access the various news feeds posted online by Le Figaro.fr. In addition, a pre-installed bookmark will make browsing Le Figaro’s mobile website a cinch.

LCI: One click on the icon brings LCI’s latest news bulletin on screen. A preset link in the smartphone’s browser facilitates access to the LCI.fr mobile website.

BFM: This business radio station can be accessed by clicking on the BFM icon. BlackBerry Bold users are entirely free to upload BFM program podcasts from bfmradio.fr and through a partnership with 01NET, part of the NextRadioTV group, IT news can also be continuously streamed via the smartphone’s browser.

GPS navigation and traffic updates from Webraska

Subscribers to the unlimited Bouygues offer for the BlackBerry Bold will also get a 12-month Webraska Navigation license, providing them with GPS capabilities and real-time traffic updates across mainland France.
In addition to these services, Bouygues Telecom customers will also benefit from a wide range of helpful links bookmarked in the BlackBerry Bold Browser, including Voyages-sncf.com for business trips and L’Equipe.fr.

BlackBerry Bold—the first BlackBerry smartphone to support tri-band HSDPA high-speed networks around the world

Supporting Bouygues Telecom’s latest-generation HSDPA and enterprise-grade Wi-Fi® networks (802.11 a/b/g), the BlackBerry Bold enables professionals to stay productive even when they’re on the move.

Equipped with a range of powerful mobile applications that BlackBerry smartphone users have already come to know and love (including email, phone, messaging, organizer and browser applications), this new smartphone also works with a variety of other mobile business and lifestyle applications, such as SAP, Facebook and Flickr. Users can leverage the BlackBerry Bold smartphone's phenomenal power to send and receive email or browse the Web while they’re on the phone, download Microsoft® Word, Excel and PowerPoint files and edit them directly on the handset using the preloaded DataViz® Documents to Go® suite.

With an impressive resolution of 480 x 320 pixels at 217 ppi, the BlackBerry Bold smartphone's ultra-bright display delivers stunning image quality. The display is also fused to the underside of the lens making photos and videos leap out with incredible definition and clarity.

The BlackBerry Bold gives users an on-the-go web browsing experience with desktop-style depiction. The trackball operates like a mouse, making it easy to navigate sites in “Page View” or “Column View,” or to zoom in on specific parts of a web page. Attachments can also now be downloaded from within the browser and there is support for watching streaming videos*.

The BlackBerry Bold—a multimedia powerhouse

2 megapixel camera with video recording capability, built-in flash and digital zoom

Enhanced media player that can present movies in full-screen mode and play music in stereo, as well as display pictures and slideshows

High-quality dual stereo speakers

Built-in equalizer -- active when using headphones or external speakers -- provides 11 preset filters (including Lounge, Jazz, Hip Hop, etc.) that boost or soften audio ranges to create the perfect ambiance

Roxio® Media Manager for BlackBerry® and Roxio Photosuite® 9 LE (software that makes it easy to enhance pictures and create photo albums on the computer)

BlackBerry® Media Sync (allows iTunes® music collections to be synchronized with the smartphone)

With integrated GPS, bolstered by BlackBerry® Maps (as well as support for a wide range of location-based applications and services), users can pin-point their location and easily navigate, search for local points-of-interest and geotag their pictures.

And of course, the BlackBerry Bold offers Bouygues Telecom customers the world renowned BlackBerry® platform, the benchmark when it comes to flexibility and user-friendliness, including its industry-leading push email functionality that provides automatic message delivery to the smartphone.

Rates

The BlackBerry Bold from Bouygues Telecom is available from 199 euros (not including taxes) with an enterprise plan.


............................................................................
Read RESEARCH IN MOTION ARTICLES on TAXI Design Network

Celtel, EMS and RIM Introduce the BlackBerry Solution in Zambia

T-Mobile USA Launches BlackBerry 8820

Vodafone and RIM Launch the BlackBerry Solution in Czech Republic
............................................................................




This news message is supported by The Bazaar, a marketplace to buy and sell creative objects. Earn more revenue by selling your prints, downloadable images, or custom products. Set up your store today and stand a chance to have your products featured on DesignTAXI, towards millions of lovers of creative content!