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Daily News


05 Sep 2008





Ogilvy & Mather Singapore's wins at Agency of the Year Awards
PRESS RELEASE


September 2008

Ogilvy & Mather Singapore dominated the Marketing 'Agency of the Year' awards last night walking away with not just the coveted overall Marketing 'Agency of the Year' Awards, but also picking up awards in seven categories – a strong reflection of the agency’s strength across all disciplines.

Of the accolades collected at the client-voted award show, three Gold awards were for Creative Agency, Interactive Agency and Direct Marketing Agency; while two Silvers were awarded for PR Agency and Brand Consultancy; and a Bronze for Event Marketing Agency. Additionally, the Ogilvy was ranked sixth for the Media Agency category.

Stephen Mangham, Group Chairman, Ogilvy & Mather Singapore said: “Client's feedback is important, so to receive top honours at Marketing AOY award, which is based on clients' votes, is very gratifying. We are particularly pleased that there is such a strong team performance across the disciplines, underpinning our commitment towards our 360 thinking."

As the highest ranked creative agency for four years in a row – since the award‘s inception in 2005 - Ogilvy’s share of total points awarded increased for the third successive year to more than 16 percent. For the first time, OgilvyOne emerged top in both the Interactive Agency and Direct Marketing Agency overtaking previous winners, Tequila and Kinetic. Ogilvy PR rose from fourth position last year to second position this year, leapfrogging Weber Shandwick and Edelman. The Brand Union raised one place to second position in the Brand Consultancy category breaking the duopoly of Interbrand and Futurebrand.

Award Wins at Marketing Agency of the Year 2008 include:-
  • Overall Agency of the Year
  • Creative Agency of the Year (Gold)
  • Interactive Agency of the Year (Gold)
  • Direct Marketing of the Year (Gold)
  • PR Agency of the Year (Silver)
  • Brand Consultancy of the Year (Silver)
  • Event Marketing Agency of the Year (Bronze)


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