September 2008
ABI announced Sustainability Driver, a new program that helps B2B companies effectively communicate sustainable initiatives and realize positive business results from green practices.
Sustainability Driver consists of a strategic four-stage discovery and communication process: 1) Assessment Workshop, 2) Competitive Landscape Overview, 3) Analysis and Results Presentation, and 4) Integrated Sustainability Driver Communications Plan.
The strategic process will enable BtoB companies to effectively frame and communicate sustainability initiatives such as lean manufacturing and operations, sustainable materials, reduced shipping costs, and improved energy savings to high-level decision makers.
Sustainability Driver will help identify and position sustainability benefits and create strategic messaging platforms to help businesses fuel relationships with key customers and prospects.
In addition, the focused Sustainability DriverTM communications plan will discover opportunities and drive sales.
"In BtoB we have always focused on the need to focus on business benefits and sustainability is no different," commented Alan B. Isacson, president, ABI.
"Right now we are working with companies to identify and communicate the business value generated by their sustainability practices so that they can discover opportunities and grow market share."
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