September 2008
Gillette, a Procter & Gamble Company brand, announced they are offering students and fans a chance to show their true colors via a new promotion called the Gillette "GameFace" college football promotion.
Beginning today, September 4th, college football fanatics can submit photos and/or videos to www.GilletteGameFace.com to prove they know how to put on the best "GameFace" possible in support of their favorite team.
Each week the contestant who best displays their school spirit will be selected at random to win a weekly prize including an Xbox 360 gaming console, an EA SPORTS Football Game, a Gillette branded football, and a Gillette Shave pack. Throughout the college football season fans have the opportunity to vote for their overall favorites and help decide who will be crowned the 2008 "GameFace" National Champion.
The grand prize winner will receive an all expenses paid trip for four to ESPN Headquarters in Bristol, CT. While in Bristol, the winner and their guests will participate in a VIP tour of the ESPN campus where they will be granted exclusive behind-the-scenes access to view the ESPN College Football studio show and watch all of the day's college football games with the in- studio talent while helping the experts analyze the action.
In addition, the grand prize winner will be featured in a Gillette GameFace television commercial to air on ESPN during the college football bowl season in January 2009.
"This is a truly a one-of-a-kind contest for the ultimate college football fan," said Michelle Potorski, Associate Marketing Director, Gillette Male Blades and Razors. "We're looking to find the college football fan who can best display their favorite school's pride in the most unique way. We are looking to college football fans to prove their pride."
Each week throughout the college football season, Gillette will activate on-site at the various college campuses where ESPN will broadcast the award- winning College Game Day. On-site activation will include a visit to the Gillette Game Face display at the Grid Iron or GameFace tour events. At the display, follow the instructions to register for the promotion. After completing the registration, follow the instructions to capture and upload one photo showing your best GameFace.
To enter the Gillette "GameFace" Challenge or for more information, visit www.GilletteGameFace.com for all promotion details.
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