September 2008
The pressure is on for marketing departments and advertising agencies to deliver fast, measurable results on social media campaigns, on a budget. While digital marketing spend is projected to double from 2007 to 2009, the tight economy is causing marketers to heavily scrutinize their spending priorities. Enter Wyndstorm Corporation, the ideas to revenues social media company, and its social media widget, Socialframes™, delivering 3D virtual world experiences that engage users, encourage social interaction and the viral growth of campaigns, and maximize return on advertising investment.
"We're taking a really hard look at Socialframes as it's a very innovative and cost-effective approach to social media," says Katarzyna Warzecha, New Business Director-Central&Eastern Europe, Avon. "This is just the kind of social media application that would bolster the success of our new media programs, and for a price about a tenth of the cost that you'd expect from a widget that is so feature rich."
It helps the marketing budget to use customizable, turn-key social media solutions that can go to market with speed and precision. As marketing around the Olympic games demonstrates, a variety of major brands, such as Kleenex and Speedo, have upped their digital marketing spend.
But, as Marian Sabety, president and CEO of Wyndstorm Corporation notes: "You don't have to be a major brand or even spend like one to participate in the social media advertising trend. You do have to know how to select effective digital marketing solutions, have the right creative, and be able to leverage social media for its viral potential," says Sabety. "It helps the marketing budget to use customizable, turn-key social media solutions that can go to market with speed and precision."
Wyndstorm's Socialframes is such an application, an innovative social media virtual worlds application in the form of a widget, a small snippet of code that can easily be added to a Website or an end user's social media site, such as Facebook or MySpace. Socialframes delivers a compelling user experience that encourages viral growth, better reach, branding promotions, community member loyalty, and total user engagement with social interaction among friends and advertising video and content.
In Socialframes, users explore, play with friends, and interact in the virtual world with 3D avatars, AV-chat, and interactive gaming options. In the background of this virtual world, marketers serve up contextual, targeted in-screen advertising in multiple forms, including video and hotlinks. On the back-end, marketers can access a variety of reports and metrics, including user data and behavior, and analyze interests among user social groups. The room collection currently includes: a coffee shop, a restaurant, a travel destination, street entertainment venues, a travel information center, and a movie cinema - all tailored to the marketing needs of a campaign and user interests.
"Socialframes offers marketers the ability to serve up marketing content into a dynamic virtual world with features that are earning us praise in front of all kinds of marketers," says Sabety. "If household name companies like Johnson & Johnson are getting into the social media space, why not your company?"
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