September 2008
Neutrogena Cosmetics Science Expert Matin Maulawizada unveiled his first eco-inspired "look" at the global launch of Be EcoChic, a star-studded event that kicked-off New York Fashion Week last night.
Debuting new products such as Neutrogena Cosmetics Nourishing Eye Liner, Nourishing Eye Quad and MoistureShine Lipstick and the latest Neutrogena Skincare products such as Neutrogena Lift & Strengthen Intensive Facial Concentrate, Matin created the "look" worn by models and celebrities, including Neutrogena spokespeople Malin Akerman and Susie Castillo, during the first-ever Be EcoChic runway show. The Be EcoChic "look" is now available to the public.
"For the Be EcoChic fashion show, I created a radiant 'look,' starting with healthy skin to bring out the natural beauty of the models and celebrities. Using Neutrogena Cosmetics, I designed a soft, smoky eye and nude lips, accented with a soft gloss that keeps them playful and feminine," said celebrity makeup artist Matin. "My inspiration for the 'look' is the eco-minded woman who still wants to be chic, much like the premise of the Be EcoChic campaign. After all, you can be fashionable and environmentally conscious," added Matin.
"The Neutrogena heritage of clean and gentle extends not only to the products we offer consumers but to our business practices as well from solar panel systems to a reduction in packaging materials," said Pericles Stamatiades, Company Group Chairman, Beauty, Johnson & Johnson.
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