September 2008
Fox Networks, the leading international ad network operated by Fox International Channels (FIC), announced today it is now reaching 84% of U.S. Hispanic Internet users. Up five-fold over the last 12 months, the growth in combined reach is due to .FOX Networks’ success in signing on publishers of Web sites that cater to the U.S. Hispanic audience.
“Digital dollars are growing faster than any other media in every market, and we believe that .FOX Networks offers the most comprehensive ad network for reaching the right audiences and communicating a brand,” said Hector Costa, senior vice president, managing director, .FOX Networks. “We are pleased that the combination of our ad network, our team and our technology is having a real impact on the international advertising industry.”
As one of the only ad networks to offer on-line Display, on-line Video, SEM and creative execution support, .FOX Networks provides significant value to advertisers via its vast expertise in online advertising technologies and quality inventory accessible to advertisers outside the U.S. In addition, .FOX Networks is the only ad network that has been using Rightmedia’s Yield Manager, the most cutting-edge and broadly used media exchange tool in the advertising business, for over three years.
Combining its Brandformance concept and expertise in online advertising technologies, .FOX Networks has a proven track record helping advertisers reach targeted audiences online by establishing a strong and continually expanding network of thousands of Web sites. .FOX Networks continues to partner with some of the market’s largest advertisers including All State Insurance, US Navy, Alltell Wireless, Afalc, Farmers Insurance and many more.
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