September 2008
MTV, Adidas, Coca-Cola, eBay, Frixenet, HBO, IBM, Nike and NIN were the brands most often cited as the finalists for “The First Annual One Show Entertainment Awards” recognizing outstanding creative achievements by brands in the realm of entertainment that were announced by Mary Warlick, Chief Executive Officer of The One Club. “The First Annual One Show Entertainment Awards” will take place at The Paley Center for Media in Los Angeles.
Entries are judged by a panel of marketing and entertainment luminaries including Matthew Weiner, Brett Ratner, David Lubars, Jon Kamen, David Droga, Scott Donaton, Neil Stiles, Doug Scott, Kevin Townsend and Tim Roper.
Produced by The One Club, the foremost non-profit organization promoting creative excellence in advertising, “The One Show Entertainment Awards” pays tribute to creative branding beyond mere product placement.
“’The First Annual One Show Entertainment Awards’ signals the first time any part of The One Show has been held outside of New York,” commented Warlick. “For the past 33 years, New Yorkers have attended The Annual One Show, advertising’s equivalent of the Oscars, and realized that the advertising industry’s creative work represents artistic achievements of a very high order.
Brands are now seeking to collaborate with the creators of movies, shows, games and web-based videos to support and, in some appropriate way, become part of the entertainment. We look forward to celebrating the best examples in this new kind of collaboration on October 7.”
Winning entries will be added to The Paley Center for Media’s preeminent collection of over 140,000 television and radio programs, advertisements, and new media content, which is available to the public in New York and Los Angeles.
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Read THE ONE CLUB ARTICLES on TAXI Design Network
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