September 2008
MyScreen announced that they have partnered with recognized national retail brand builder Zimmerman Advertising. Zimmerman will quarterback a team of global Omnicom units, to facilitate global advertising sales and brand development.
"The team at Zimmerman Advertising, led by Jordan Zimmerman, demonstrated the passion, enthusiasm, and ideas that made their firm the best choice to assist in developing the MyScreen brand globally," said Raghu Kilambi, EVP/CFO of MyScreen. "Zimmerman Advertising as part of the largest worldwide agency, Omnicom, will prove to be a great global partner in branding as well as helping to attract carrier partners and advertisers. We're thrilled to have them assist us with our global expansion."
MyScreen is a patent-pending, non-intrusive marketing and advertising solution that compensates mobile subscribers for allowing targeted rich-full screen, contextual advertisements to be displayed on their mobile device at the end of a call or SMS. No user behavior modification is necessary. The ads are displayed at the end of a call when the subscriber is most receptive to receiving messages and acting upon them. The ads never interfere with the subscriber's regular phone usage.
The combination of portable digital screens, rich subscriber profiles and location-based technologies makes mobile the most accountable medium for advertisers. Mobile phones have become an integral part of consumer life and the rapidly expanding screen size and resolution makes today's phones the billboards of tomorrow.
By aligning itself with a company pioneering this ad model, Zimmerman recognizes the scale of this shift. The Zimmerman/Omnicom team will begin by conducting a massive segmentation study. With target markets defined, advertising partners will assist MyScreen in its global roll-out.
"We believe that MyScreen's technology is visionary and will create a wave of impact in the world," said Cliff Courtney, Executive Vice President, Chief Strategic Officer at Zimmerman. "First, it delivers intensely targeted messages critical to brand and retailer success. Second, it allows mobile phone consumers to be compensated for viewing ads. Everyone wins."
"Nobody has ever had a vision to fully activate the 'third screen' the way MyScreen has," said Jordan Zimmerman, founder Zimmerman Advertising. "We are very excited to work with MyScreen to help bring their solution to market and engage consumers. Further, we are excited to be able to offer this visionary mobile media channel as a 'first in' opportunity for our Omnicom partners and their clients. By aligning with telecom and advertising partners, we will assist MyScreen in becoming the industry leader for mobile advertising. Forming a union between global mobile and communication giants creates a truly unique partnership."
Zimmerman's group will recommend value propositions and customer segments to ensure MyScreen continues to deliver value to both consumers and mobile operators. MyScreen selected Zimmerman for its deep understanding of how to activate consumers' behavior and use data to make critical targeting decisions for selling ads. Marketers and advertisers have to consider the digital media options to engage audiences, especially with the younger generation.
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