Ford delievering increased Comfort, Visibility & Quality
PRESS RELEASE
September 2008
An exclusive suite of powerful virtual design tools is helping Ford Motor Company cost effectively shave months off the product development process, while improving the quality, comfort and customer appeal of its cars and trucks.
Ford product development is anywhere from eight to 14 months faster than it was as recently as 2004. That acceleration is due, in part, to Ford’s leadership in combining the most advanced virtual and digital tools available.
“We’re really competitive in terms of time to market thanks in part to our digital capabilities,” said Derrick Kuzak, Ford group vice president of Global Product Development. “Using the technologies at hand to continue accelerating the development of quality products that customers want and value is an essential part of this company’s success going forward.”
Many of the industry-exclusive virtual tools being utilized by Ford engineers and designers are housed inside the Immersive Virtual Review (iVR) lab at the Product Development Center in Dearborn. Here, designers and engineers can evaluate early vehicle designs against a backdrop of virtual conditions and literally experience a vehicle from someone else’s vantage point before it is built, helping create Ford, Lincoln and Mercury products that provide the “perfect fit” for almost all customer body types.
“Ford is the industry leader when it comes to melding state-of-the-art motion capture and immersive virtual reality tools to yield a number of impressive results,” said Elizabeth Baron, Ford’s VR & Advanced Visualization Technical Specialist. “They include better visibility, quality and comfort for vehicle occupants, not to mention faster-to-market product delivery for Ford and overall cost savings that benefit everyone.”
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September 2008
An exclusive suite of powerful virtual design tools is helping Ford Motor Company cost effectively shave months off the product development process, while improving the quality, comfort and customer appeal of its cars and trucks.
Ford product development is anywhere from eight to 14 months faster than it was as recently as 2004. That acceleration is due, in part, to Ford’s leadership in combining the most advanced virtual and digital tools available.
“We’re really competitive in terms of time to market thanks in part to our digital capabilities,” said Derrick Kuzak, Ford group vice president of Global Product Development. “Using the technologies at hand to continue accelerating the development of quality products that customers want and value is an essential part of this company’s success going forward.”
Many of the industry-exclusive virtual tools being utilized by Ford engineers and designers are housed inside the Immersive Virtual Review (iVR) lab at the Product Development Center in Dearborn. Here, designers and engineers can evaluate early vehicle designs against a backdrop of virtual conditions and literally experience a vehicle from someone else’s vantage point before it is built, helping create Ford, Lincoln and Mercury products that provide the “perfect fit” for almost all customer body types.
“Ford is the industry leader when it comes to melding state-of-the-art motion capture and immersive virtual reality tools to yield a number of impressive results,” said Elizabeth Baron, Ford’s VR & Advanced Visualization Technical Specialist. “They include better visibility, quality and comfort for vehicle occupants, not to mention faster-to-market product delivery for Ford and overall cost savings that benefit everyone.”
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Read FORD ARTICLES on TAXI Design Network
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