September 2008
The Internet Traffic Exchange will help shatter conventional thinking about interactive advertising not once, but twice at the upcoming Interactive Advertising Bureau's MIXX Conference and Expo.
TRAFFIQ is co-hosting an expert panel on automation for online advertising, and sponsoring the prestigious MIXX Awards in honor of the industry's top creative teams and talent.
This year's MIXX Conference will take place in New York. There will be a massive information exchange, with star speakers including Chrysler CMO Deborah Meyer, journalist Charlie Rose, author and virtual community maven Clay Shirkey, CBS President Les Moonves, and "Heroes" creator and producer Tim Kring.
TRAFFIQ's chief operating officer, Dan Ballister will participate on a panel discussing the rapidly growing self service model for media planning and buying and ad sales management.
"The Self-Service Revolution": A completely automated process for setting up and executing highly targeted ad campaigns can't possibly be true, or can it? Just how far does the reality go? What are the possibilities, both today and in the near future? As chief operating officer of TRAFFIQ, Dan Ballister is ideally placed to answer such questions and more. He'll be joined by four other top experts.
TRAFFIQ is a sponsor of this year's awards gala for the best in interactive advertising. The MIXX Awards is the only competition that evaluates and rewards all facets of a marketing campaign, including strategy, creative development and execution, media placement and integration, and effectiveness and ROI. The awards are hosted by Rob Norman, chief executive officer of GroupM Interaction Worldwide.
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