September 2008
Tribal DDB Worldwide announced that it has been selected, along with partners DDB Worldwide and OMD, by McAfee, Inc., to lead its global advertising account. Charged with the integrated marketing communications strategy for the McAfee brand, Tribal DDB and partners will build a global brand campaign that will encompass strategic planning, creative development, and media buying and planning.
"McAfee evaluated a number of agencies and the team at Tribal DDB demonstrated strength in every aspect of their business," said David Milam, chief marketing officer, McAfee. "Not only did Tribal DDB have a number of great creative directions, but more importantly, they backed them up with strong strategic insights on the importance of digital security to businesses and consumers worldwide."
McAfee, the world's largest dedicated security technology company, delivers proactive and proven solutions and services that secure systems and networks around the world, allowing users to browse and shop the Web securely. McAfee selected Tribal DDB following a competitive review led by SRI. Tribal DDB and the partnership team are charged with the stewardship of advertising for the McAfee brand and elevating and defining its positioning in the category. Campaigns will incorporate various channels and will include but are not limited to print, out of home, interactive and viral marketing.
The account will be based in San Francisco and responsibilities are effective immediately.
"Working with McAfee in this way is truly exciting. The opportunity to bring this great brand big ideas that reflect the understanding and importance of all channels is a fantastic one. I applaud the San Francisco team that led this pitch and their keen ability to recognize strong strategic concepts as what drives brands today," said Liz Ross, president, Americas, and global CMO, Tribal DDB Worldwide.
"We are thrilled that our integrated creative team will be working with McAfee to develop influential ideas to work across every channel for this smart, strategic marketer," said Lisa Bennett, chief creative officer, DDB San Francisco.
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