September 2008
Harman International Industries, Incorporated announced that it is launching a new corporate advertising program designed to showcase the Company's diverse technology and brand portfolio. The first phase, spanning both print and digital online media, will run from late September through the end of 2008.
New four-color, full-page advertisements will appear in TIME, Fortune, The Economist and Rolling Stone in the United States, with supporting online banners in such media as Google, Yahoo!, MSN Money, My Space, MTV and other leading online content providers. International print media will include multi-market editions of Fortune, The Economist, and regional publications targeting the emerging markets of Asia, Latin America and the Middle East.
"This campaign is an important element of our strategy to raise the Company's profile in the audio and entertainment sectors while strengthening the association among our market-leading brands," said Dinesh C. Paliwal, Harman's Chairman and Chief Executive Officer. "Our products entertain and inform a rich cross section of customers around the home, on the road, and on the stage, and our systems integration expertise will increasingly make this a seamless experience."
The new ads will highlight Harman's impact on daily lives as a provider of premium audio, navigation and infotainment systems across the automotive, consumer and professional markets. The Company is also evaluating several sponsorship activities to leverage its close relationships in the music and entertainment industries. Harman professional audio systems were instrumental in covering the action from more than a dozen key venues at last month's Summer Olympic Games in China.
The campaign was developed for Harman corporate communications by Mars Advertising of Southfield, Michigan.
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