September 2008
MuseWorx, a global leader and innovator inon-demand marketing automation and brand asset management, today announcedthat advertising industry Hall of Famer Allen Rosenshine, ChairmanEmeritus, BBDO Worldwide, who is credited with shaping today's advertisingindustry landscape by engineering the creation of Omnicom Group, has joinedthe MuseWorx Board of Advisors. He brings more than four decades ofknowledge of the business of advertising as well as messaging and brandbuilding. He will provide strategic guidance and brand stewardship to theMuseWorxMarketing Operating System.
"MuseWorx has identified a growing need for an equivalent of a linguafranca for the new digital age of advertising and marketing. The MuseWorxplatform provides a single marketing operatingsystem and set of tools for automating, sharing and collaborating amongmarketers, agencies and service providers. This dramatically simplifies thego-to-market process," Rosenshine said. "Working with MuseWorx enables meto help bring innovation and increased global effectiveness to the changingadvertising and marketing world."
Rosenshine, who began in advertising as a copywriter in 1965, has beenrecognized by Advertising Age as one of the most 100 influential people inadvertising in the last 100 years. As chairman of BBDO, he engineered theso-called "Big Bang" merger in 1986 of his agency with two others to createOmnicom Group, now the world's largest marketing communications company. Heserved as its first chief executive officer for three years, overseeingrevenue growth of 30% to $6.3 billion. Rosenshine stepped down as head ofOmnicom to become chairman and CEO of BBDO, which still operated as anOmnicom subsidiary. In 2004, he stepped aside as CEO but continues tocontribute to the company strategically.
"With the MuseWorx Marketing Operating System now fully launched and opento marketers and advertisers worldwide, we're poised for substantial andrapid expansion. We could not ask for a better shepherd for our brand andcounsel for our strategic goals than Allen," said David Fritsche, chairmanand founder of MuseWorx. "We're pleased to partner with Allen and draw fromhis experiences and wisdom as we build on our foundation of user andpartners."
MuseWorx launched publicly in August the MuseWorx Marketing OperatingSystem, the first marketing automation system to leverage cloud computing to supportthe marketers, agencies, and service providers involved in the go-to-marketprocess. MuseWorx simplifies this process by providing an affordable,easy-to-use solution that integrates best-of-breed automation tools,resource partners and a collaboration and digital asset management systemcapable of handling unlimited data, rich media files and users.
MuseWorx also partners with resource providers in the marketing andadvertising space, including Images.com, the world's largest illustrationlicensing agency and a leading full-service digital asset library,MediaPost, and the Direct Marketing Association Affiliate Network. Membersand subscribers of these companies can access MuseWorx to share, manage,track and analyze marketing campaigns and brands assets over the system.
The MuseWorxMarketing OS includes a rich, collaborative environment for defining,managing and tracking projects and recording the activities of allcontributors, no matter where they're located. It provides the ability toshare and collaborate on rich media assets regardless of their size ororiginal format. Users have a single view of all brand assets andactivities on the system to measure progress against go-to-marketstrategies. MuseWorx will also incorporate other enterprise-classautomation applications and tools, such as CRM, analytics, email, andothers.
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