September 2008
With the graphic arts industry entering into a mature phase of its life cycle, printing suppliers and vendors are eagerly seeking to find a competitive edge.
Branding and marketing strategist, Larry Gulko, has announced that he is aiming his brand marketing practice towards the industry to enhance executive marketing efforts.
Gulko, a sought-after strategic brand marketing strategist and speaker, is well known for developing powerful brand marketing ideas and strategies that build sustainable business growth. He has introduced over 50 products for a variety of companies in the consumer goods and services, technology, graphic arts and healthcare sectors, among others.
These organizations have spanned entrepreneurial ventures to the Fortune 500.
"Brands that are focused, deliver a unique value proposition by emotionally connecting something special in the customer's mind. A well defined and positioned brand can dominate a product category, enhance brand equity, and drive loyalty, business performance and value," notes Gulko. "Few will argue the mature nature of graphic arts industry, and therefore players are facing top three positioning or eventual extinction. For marketers, the time for securing and capitalizing on brand equity is now. This is our specialty."
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