September 2008
Premiere Global Services is expanding its product offering to Singapore and Hong Kong customers of its e-Marketing services. The company, a global provider of on-demand communication technologies-based business process improvement solutions, is collaborating with Kaleido Marketing Communications to offer creative design and strategic planning for customers of its email marketing platforms.
“These supplementary specialist services will further add to the effectiveness of email marketing initiatives by our customers,” says Mr Dennis Choo, President Asia Pacific, Premiere Global Services. The new services to be offered by the company reflect the growing adoption and sophistication of email marketing throughout the region.
“Premiere is a leader in the development of powerful email marketing platforms, but until now, has not offered customers a full suite of supplementary services such as creative design, strategic planning or delivery optimisation. By tying up with Kaleido we will now be able to offer customers a complete, end-to-end solution that encompasses both technology and professional services.”
“As a full service marketing communications firm, we are pleased that Premiere looked locally for their Creative Services support. We have been working on email marketing for 5 years now and know what it takes to continually design great customer emails,” said Mr Cheong Yok Keat, General Manager, Kaleido Marketing Communications.
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