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Mercedes-Benz At The 2008 Paris Motor Show: The Mercedes-Benz Concept

PRESS RELEASE


October 2008

Mercedes-Benz builds the world’s most desirable coupés – a claim which the Stuttgart-based car maker is underlining at the 2008 Paris Motor Show with its Concept FASCINATION design study.

This unique vehicle, whose innovative and unconventional proportions interpret the emotional appeal of a coupé in a new way, represents an exciting and intelligent combination of sporty and elegant design with stylish practicality. Wood, aluminium and smoked glass give a particularly exclusive look and feel to the luggage compartment which incorporates a refrigerated compartment and a humidor as well as offering a large load space.

These attributes embody the two objectives of Concept FASCINATION – to provide a high level of practical usability and to create a coupé which appeals to the heart with fast, thrilling lines. In developing this design study, Mercedes-Benz has given fresh impetus to the long-established (although now rarely seen) "shooting brake", a vehicle category with its own distinctive charisma.

Freed from the constraints of a specifications book, the designers have created an automotive sculpture with great aesthetic appeal which once again demonstrates Mercedes-Benz’s high level of design expertise.

Concept FASCINATION is a unique jewel of compelling automotive design which is distinguished by its irresistibly dynamic lines yet still offers the benefits of a large luggage compartment. A particularly notable feature of the design is that the practical load space develops organically from the exciting and elegant lines of this lifestyle coupé, giving it its special charisma. Inside, the tone is set by fine, exceptional materials hand-crafted to the highest standard.

Absolute perfection and attention to detail make this design study an incomparable gem which conveys at one and the same time a sense of sporty forward movement and elegance, savoir-vivre and exclusivity of the highest level.
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