October 2008
China’s largest shoe retailer, Belle, has designated leading interactive marketing agency in Greater China, EmporioAsia Leo Burnett, to create a new website, aiming to further strengthen its brand image.
This interactive platform is pivotal in helping the brand stand out above other domestic and international brands in the highly fragmented and competitive Chinese market.
Fully developed in Flash, the new website of Belle is a stylish, highly fascinating and interactive platform that further reinforces the trendy image of Belle. It features Belle’s fall autumn/winter 2008 collections, as well as its latest promotions and TVC, allowing consumers to have first-hand information about the brand, its products and activities. It
also contains eNewsletter section, providing registered consumers with beauty tips and information about the latest fashion trends.
Apart from designing the new website, EmporioAsia Leo Burnett is also tasked with updating the web content frequently to ensure timely promotion news is brought to the target audience, as well as re-designing the site each season to help strengthen the themes of the latest collections.
Vincent Kobler, Managing Director for EmporioAsia Leo Burnett said, “We are glad to work with the renowned Chinese brand on their new brand website and also on-going interactive marketing campaigns. The Internet is China’s fastest growing marketing medium and is highly effective for a fashion brand like Belle to engage young women who are their target consumers. This new website is fun and interactive, allowing consumers to view and experience the brand, and to communicate directly with the brand, which is highly important in the People Era today. It is also crucial for the overall marketing strategy of Belle in China.”
“We are impressed by the efficiency and the creative input from EmporioAsia Leo Burnett during the site development. We hope that the new website can further enhance our communication with target consumers and give them a totally new online experience,” said Carson Lui, Marketing Director of Belle.
As the leading shoe retailer in China, Belle is a highly popular and affordable brand that women throughout the country are well associated with. In addition to its own leading Belle brand, the shoe retailer also manufactures and distributes a number of middle- to highlevel brands in Hong Kong and China.
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