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Design Hotels presents its newest member hotel: The George

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October 2008

Design Hotels' new member, The George, will open this November in Hamburg, Germany.

The 125-room hotel sets a “New British Style” and attitude in scene. With a decidedly modern and light-hearted twist to English tradition and design, The George transports the best of a bygone era into our own.

Inspired by the tradition-rich social clubs of England, The George offers handsome spaces in which to socialise and lounge. However, membership is not required and all of its public spaces are open to both hotel guests, as well as neighbourhood locals. Among the venues are a library, a restaurant with attached English garden, a rooftop terrace, two clubrooms as well as a lounge and bar.


A tour through The George is like a stroll through London: inspiring and visually varied. Hotelier Kai Hollmann, who already counts Hamburg’s Gastwerk Hotel and the 25hours Hotel to his repertoire, realised a design concept that exudes a dynamic yet understated urban elegance.

Exotic influences dating back to colonial times make a striking contrast to modern classics. Indian saris are colourful highlights as bedspreads, while an oriental Marrakech style reigns in the spa. In the Library, modern interpretations of Chesterfield furniture, cosy niches as well as lavish carpets give the space a clubroom feel.

Located in Hamburg’s St. Georg district, The George is a mirror of its neighbourhood: charming, cosmopolitan and lively. Trendy boutiques, restaurants and street cafes have settled in, attracted by the unpolished, avant-garde flair of this blossoming quarter.

Designers like Terence Conran, Kit Kemp and Paul Smith have given a fresh new look and attitude to classic English style. Inspired by this contemporary approach with a traditional core, Hollmann brings the “New British Style” to Hamburg.

The interiors are welcoming, modern and low-key. The primary design scheme in black and white is softened with spots of colour, pattern and warm dark woods. Heavier elements are skilfully balanced with gauzy fabrics, glass and an intelligent lighting design. Craftsmanship also plays an important role in the interior design and handmade fabrics, carpets and unique pieces were personally sourced by Hollmann during his travels.

“The bespoke woodwork and one-of-a-kind objects underscore the individuality and personality of the hotel. We want to provide an experience for our guests and not just a place to eat or sleep,” states Hollmann.
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