October 2008
Advertising agency Mullen has been tapped by General Motors Corp. to handle its customer relationship management programs along with Detroit advertising agency Campbell-Ewald, Mullen said.
Both agencies, which are owned by the advertising holding company Interpublic Group, participated in a review of the account which General Motors conducted to consolidate the number of agencies working on the business.
Billings for GM’s CRM business were not disclosed, but the automobile marketer spends an estimated $3 billion on all of its advertising programs annually.
“We are pleased with the Campbell-Ewald and Mullen teams’ intense focus on supporting our CRM Lifecycle strategy, their expertise and their willingness to work with us to streamline this part of the business,” said Mike Devereux, GM’s executive director of digital marketing and CRM, in a statement.
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