October 2008
BioShock for the Playstation 3 computer entertainment system needed a promotional site that did justice to its intense graphics and compelling storyline.
The team of designers, motion/3D artists, and developers at Rokkan, a bicoastal, full-service interactive agency, created an online experience as gripping and immersive as the critically acclaimed game itself.
BioShock is a narrative-driven action experience that allows players to do the impossible as they journey through an amazing, immersive, and terrifying world.
Caught between powerful forces, and hunted down by genetically mutated citizens, the player comes to grips with the mysterious and fascinating world of Rapture, a distinct Art Deco underwater utopia gone mad.
"We really wanted to bring out what it feels like to actually play," said ROKKAN Creative Director & CEO John Noe.
"Walking through all of the decaying Art Deco environments with wrench in hand, killing Splicers while wading through pools of dripping water - this makes for an incredibly eerie and surreal experience.
But probably the scariest aspect of the BioShock game is the silence. The quiet stillness of each new environment makes the game uncomfortably suspenseful. We wanted to bring that out in the site. As you move from room to room, you really get a sense for how deep, dark, mysterious and beautiful the game is."
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