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Daily News


15 Oct 2008





Apple Showcases New Notebooks With Breakthrough Design
PRESS RELEASE


October 2008

Apple has announced a new line of MacBook and MacBook Pro notebook computers with lighter, stronger casings, powerful graphics, and larger trackpads that offer gesture-based controls more advanced than the iPhone’s.

In addition, they announced an updated version of the Mac Book Air and introduced their first Cinema Display with LED back lighting.





One may be wondering how the gadget industry was going to continue to produce thinner, lighter electronics that can still endure daily use.

Apple has unveiled their answer to that thought with a new line of notebook computers crafted with a “breakthrough” design that sculpts computer casings out of solid blocks of aluminum.

The new technique begins with block of aluminum weighing more than two and a half pounds and machines it down into a light frame or “uni-body enclosure” weighing just under a quarter of a pound that will deliver very thin laptop computers with a strong ability to endure the strains of daily use.

In explaining the process, Apple emphasized that all left-over aluminum from the process is gathered and recycled.

The new MacBooks and MacBook Pros, which go on sale tomorrow and include a new set of graphics chipsets from NVIDIA are also equipped with larger trackpads that offer a glass surface engineered to provide “optimized friction” for touching and instead of the traditional button for clicking on icons and menu options, the new trackpad uses the multi-touch controls made famous with the iPhone, except that users can now incorporate up to four fingers to perform gesture-based controls.

One additional innovation is the Mini Display Port, a smaller connection that will be used by all future Apple computer products as a way to connect to monitors and displays.

The smaller port allows Apple to continue to keep the designs of their computers smaller and thinner while allowing them to also connect to a wide variety of display types.


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Read APPLE ARTICLES on TAXI Design Network
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  • Apple’s First Retail Store in Australia Opens in Sydney
  • The Apple Store Boylston Street to Open Thursday, May 15
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