October 2008
In an effort to boost its presence in Asia, Electronic Arts is changing its focus.
While EA's claim to fame comes from packaged games for use on gaming consoles and PCs, on-line games are apparently all the rage in Asia.
As a result, EA will focus more attention on the on-line gaming idustry in Asia and has announced plans to release twelve editions of different games for use on-line by the end of the year.
Company executives hope the move will increase EA's market share, as current revenues from Asia account for only 6% of EA's total revenue.
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