October 2008
Futuremedia plc has announced the re-brand of its subsidiaries Button and Eventures to Spice Design and Events International.
Spice, a creative, innovative, modern brand agency, is the powerful core business of Futuremedia which delivers cutting-edge communications for many of the world's leading brands.
Futuremedia Plc acquired the Button Group (Button and Eventures) in 2006.
Button Group's traditional graphic design and advertising division will remain as Button Group, while the exhibition and events divisions in London, Cannes and Los Angeles will expand globally as SPICE.
The re-branding of the company signifies a break from the past and a focus on the core business opportunities of the future. Spice will continue to expand on its existing offerings by pushing into new markets such as New York and Dubai and creating highly effective experiences for its clients across the globe.
Spice delivers innovative solutions for organizations with design, exhibition and event needs.
The Company combines its understanding of its client's vision with powerful and vibrant creative designers and strategists and unlocks the creative ability and the enthusiasm to deliver imaginative and dynamic brand experiences.
"We are extremely excited about the development and launch of Spice, which enhances brands through a variety of experiences that communicate the value and unique offering of our clients' outstanding brands," stated George O'Leary, CEO of Futuremedia.
"As our new tag line indicates 'Spice - Accent your Brand,' we provide that added touch that sets our clients apart at trade shows and events around the world."
The company's restructuring of the organization over the last twelve months brought in new talent to complement some of the best and most experienced staff in the industry.
This action has resulted in a fresh approach, new leadership, and a strategic capacity to accent strong global brands through a coordinated events, experiences and communication strategy, all of which inspired the creation of an exciting new brand, "SPICE," which encompasses Strength, Passion, Innovation, Creativity and Excellence.
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