October 2008
Inspired by luxury watches and handcrafted design, Motorola introduced AURA, a unique handset that breaks convention and re-establishes artistry in the design and manufacturing of mobile devices.
Fine craftsmanship and the industry's first circular display help AURA deliver a sensory experience that is second to none for those with refined tastes.
Sophisticated design, high performance racing engines and the quality of a photographic print served as the perfect muses to inspire the creation of AURA.
Its form recalls the timeless beauty of luxury watches with the introduction of the world's first circular display on a mobile device.
Technical precision and mechanical excellence are met with a Swiss-made main bearing and more than 200 parts that create a seamless opening for the handset.
The quality of a photographic print is celebrated in the brilliant interplay of 16 million colors and 300 dpi resolution on the unique, round liquid-crystal display.
Capped with a Grade 1, 62-carat sapphire crystal lens - one of the most scratch-resistant materials on earth - AURA is simply elegant.
"AURA is Motorola's latest endeavor into the high-tier mobile device space and is the result of our continued inspiration to innovate in design, imagination and state-of-the-art handcraftsmanship," said Jim Wicks, corporate vice president and director of Consumer Experience Design, Mobile Devices, Motorola.
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