October 2008
Leo Burnett Taiwan has clinched the most coveted Online Advertising of the Year award, in addition to two Golds, a Silver and a Bronze award, at the The Click! Awards, contributing further to the winning streak Leo Burnett in the region is on this year.
Organized by China Times, PC Home Online and Chinatimes.com, the Click! Awards is the only digital advertising award in Taiwan, and it is opened not only to just Taiwan applicants but also the Greater China digital advertising community.
Leo Burnett was awarded the Online Advertising of the Year honour for its Airwave “Second Brain” campaign.
The same campaign also garnered the Gold award for Online Advertising – Food & Beverage category as well as Event Site – Food & Beverage category.
Leo Burnett also won a Silver in the category of Event Site – Computer and Technology for its Chung Hwa Telecom "Digital Plant" campaign.
The agency’s work for McDonald’s corporate site garnered a Bronze in the Cooperation and Product Site – Food & Beverage category, while its Heineken “Christmas” campaign was named a finalist in the Event Site – Food & Beverage category.
“We are very happy with the recognition we have been given. This could best prove our creative and digital strength not only in Taiwan but also in the Greater China region. Airwave "Second Brain" campaign is a successful case of digital communication driven by creative thinking. It would not have happened without the team’s determination and spirit to excel and reach the star.” said Margaret Huang, Managing Director, Leo Burnett Taiwan.
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