October 2008
Xerox Corporation has unveiled its Mail Shop in a Box program, a simple way for commercial and quick printers to add mailing services to their business.
Xerox also announced a collection of new business development tools and services - including Web-based sales training and Webinars on industry trends.
"Half of the mail delivered today is direct mail. That type of volume provides a growth opportunity for printers," said Joseph Truncale, president and chief executive officer, National Association for Printing Leadership.
"According to our research, printers who increasingly compete on price alone are experiencing eroding profits. There is an interest among printers in complementing offset printing with digital and mailing services, but they need the education and resources to help establish these new lines of business."
The Mail Shop in a Box is an easy-to-use, seven-step guide for Xerox customers.
It is an interactive CD-ROM with Web links packaged into one resource and walks print providers through developing a strategic plan, purchasing postal certified software, developing a mail piece design process, acquiring mailroom equipment and educating internal staff.
Mail Shop in a Box also includes tips from Xerox and leading industry partners, demonstration videos and templates to assist in optimizing mail piece design.
Xerox's Mail Shop in a Box was developed in collaboration with The Bennett Group, a training and consulting company for the mailing industry.
"If commercial printers want to thrive, they need to offer additional value-added services to their new and existing customer base. As clients look more to one-stop shops, it is imperative that print providers maximize business development tools like Mail Shop in a Box to build new revenue channels," said Mary Ann Bennett, president and chief executive officer, The Bennett Group.
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