October 2008
ELLE DECOR is proud to announce an exclusive marketing alliance with one of New York's finest new residential developments, Soho Mews, and the esteemed fashion brand Calvin Klein to create 'The Calvin Klein Home Townhouse at Soho Mews' which showcases the brand's two new designer furniture lines 'Calvin Klein,' and 'the curator collection by Calvin Klein Home.'
Through a partnership forged by ELLE DECOR's sales and marketing department, Calvin Klein's new furniture lines presently occupy one of the five luxury townhouses at Soho Mews, the new luxury residential project in NYC's Soho neighborhood, designed by Gwathmey Siegel & Associates Architects.
The furniture and other home merchandise displayed throughout arrives in stores in January 2009, and creates a singular, modern lifestyle statement which complements the exquisitely finished interior.
To support the furniture launch, Calvin Klein will be running an exclusive, 8-page insert in ELLE DECOR's January/February issue propelling the magazine to lead market share.
Additional elements of this comprehensive ELLE DECOR marketing program include a four-minute "making-of" video about the project which will appear on PointClickHome.com in mid-November and an advertorial feature in ELLE DECOR's March issue highlighting each of the partner's involvement.
"This powerful partnership brings together multiple brands grounded in design," said Barbara Friedmann, VP/Publisher of ELLE DECOR. "ELLE DECOR is proud to be partnering with Calvin Klein and Soho Mews, along with our other sponsors, Mercedes-Benz, California Closets, Benjamin Moore Aura paint, Porta Romana lighting, and LG electronics, to bring this space to life."
Located at 21 Wooster Street, Townhouse 5 (between Grand and Canal Streets) the Calvin Klein Home Townhouse will be the site of multiple A-list events through January 2009, including the official project launch party hosted by ELLE DECOR's VP/Editor in Chief Margaret Russell to celebrate design and experience.
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