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Daily News


24 Oct 2008





Saks Fifth Avenue Unveils Dreams By Design
PRESS RELEASE


October 2008

Saks Fifth Avenue presents five extraordinary gifts for this holiday season: a chance to experience New York City with four of the biggest names in fashion and an opportunity to own a one-of-a-kind Mercedes Benz.

Each gift is an amazing chance to wow those you love while giving back at the same time. These designer experiences have a built-in charitable donation with 50% of the gift price going directly to each designer's chosen charity.

Mercedes-Benz is putting their one-of-a-kind vehicle on the auction block in order to generate proceeds for St. Jude's Children's Research Hospital.

World-renowned designers Diane von Furstenberg, Trish McEvoy, Tory Burch, and Stuart Weitzman each have their own gift, in which one lucky recipient will spend the day with the designer and experience his or her craft firsthand.

Also available for purchase, a special-edition Mercedes McLaren SLR Roadster, the only one of its kind built for the US. With four exclusive designer experiences and a one-of-a-kind Mercedes-Benz, there's something for everyone.

Terron Schaeffer, Group SVP, Creative & Marketing, said, "Every year we create wow gifts, and this year they are all charity focused because we feel the need and importance to give back. Dreams by Design is a gift unlike any other: a once-in-a-lifetime fashion experience and a way to make a significant donation to a charitable cause".




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