October 2008
Nathan McGuinness of Kommitted Films directs two innovative :30 spots for Microsoft's Windows Server 2008 Hyper-V server with lead VFX by Asylum's Tim Davies.
The spots demonstrate how Windows Server 2008 Hyper-V provides the most robust platform for server consolidation, enabling IT professionals to handle the most demanding and resource-intensive workloads.
The Windows Server 2008 Robot, IT 24-7, is back as the icon in this second phase of the Server Unleashed campaign, developed by McCann Worldgroup San Francisco.
Fitted with a Hyper-V energy drink that gives him the energy to rope, wrangle, and consolidate servers, the robot continues to embody innovation, strength, and unstoppable reliability, with a fresh chrome look that makes him sleeker than ever.
The campaign, first introduced in February, includes a website, which has been updated to feature Hyper-V; along with :30 and :15 second streaming spots that will run online; print; and flash banners.
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