October 2008
Leo Burnett is pleased to announce that the company join hands with its long term clients to win one gold prize and four silver prizes at this year’s China International Advertising Festival.
The Iron Shape ad created for Siemens won Great Wall gold prize in print, The Power of Red created for Li Ning won Great Wall silver Prize in print, Rubber Band created for Wyeth’s Caltrate brand also won Great Wall silver prize in TVC.
As for public service advertising and online advertising, Restart created for Li Ning picked up Yellow River silver prize, and www.thestylist.cn designed for Metersbonwe won 6th China Online Advertising silver prize.
Leo Burnett has worked with well-known clients including Li Ning, Coca-Cola, Siemens and Wyeth for a long time. Li Ning, the leading Chinese sports brand, has been working with Leo Burnett for more than seven years, Coca-Cola has also been a client of Leo Burnett for five years, and Siemens and Wyeth, both three years.
Adding to Leo Burnett’s impressive list of prizes already won this year, Red Lounge also won a China Element bronze prize for Coca-Cola.
"Leo Burnett consistently creates work that echos well with China consumers and sport fans. The creative work assists the brand to continue to solidify its differentiation in the already-cluttered sport lifestyle market." said Luka He, Brand Marketing Director, Li Ning.
Susan Gu, Category Director at Wyeth Pharmaceutical said, “Creativity is the soul of advertising, client needs to provide sufficient room to its agency for creative ideas.”
“On this year’s 15th China International Advertising Festival, we have awards from a wide range of local and international clients, many of them have worked with us for more than three years. The long time partnership not only make us understand each other better, but also build trust among us, helping us create works that can best reflect our clients’ brand promise and essence.” said Eric Lee, Operations Director at Leo Burnett Shanghai.
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