October 2008
Just opened in Shanghai is the new ‘Home’ of Alfred Dunhill, a groundbreaking concept combining luxury retail and lifestyle hospitality.
The property is a 1920's villa in a unique state of preservation situated in a private garden off HuaiHai Middle Rd. in the former French concession area of the city.
Integral to the concept is the decorative art commissioned by Alfred Dunhill from Maximal Studios; as well as bringing to the interiors the same level of hand-crafted, bespoke quality as the limited edition products and museum items on sale, each artwork contains a direct link to Alfred Dunhill's past or present and contains a real-life story about the brand for visitors to discover and appreciate.
The Creative Director of Maximal Studios is proud to have completed this project and believes that it represents a meaningful and commercially viable step forward in the converging evolution of retail and hospitality spaces.
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