Visual Arts Museum, 209 East 23 Street, New York
United States of America
20 October - 13 December 2008
School of Visual Arts (SVA) will honor April Greiman with the Masters Series Award and retrospective exhibition.
One of the first American designers to embrace digital technologies, Greiman has explored the intersection of art, design and architecture for more than a quarter century. Born and raised in New York, she now heads the Los Angeles design consultancy Made in Space.
"April Greiman: Does It Make Sense?" will be on view from October 20 through December 13, 2008, at the Visual Arts Museum.
“April Greiman was a bridge between the modern and postmodern, the analog and the digital,” says Steven Heller, design historian and co-chair of the MFA Design Department at SVA. “She is a pivotal proponent of the ‘new typography’ and new wave that defined late twentieth-century graphic design.”
April Greiman’s unique contribution to visual culture is evident in the breadth of her portfolio, with commissions ranging from a US postage stamp commemorating the Nineteenth Amendment to an LED installation for the 31-story Accenture Tower in Minneapolis.
These works will be represented in the exhibition at SVA alongside a selection of groundbreaking posters, identity systems and recent experimental videos and digital photographs.
Long interested in the built environment, Greiman has frequently collaborated with architects, among them Frank Gehry and Michael Rotondi of RoTo Architects.
For this retrospective, she has sought guidance from the “gravity consultants” at RoTo Architects and B+U, a Los Angeles architecture firm whose work is informed by mapping and transforming imperceptible forces, including sonograms, sounds and magnetism.
Greiman is renowned for her experiments with the Apple Macintosh computer, having acquired one shortly after its release in 1984. Using digitized images that flaunted their electronic origins, she set about unleashing the creative potential of the latest technologies.
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