October 2008
Innovative Designs, Inc began its nationwide television advertising campaign October 2008.
The 60-second spots explain all of the benefits of the Arctic Armor suit along with video showing the suits in use in a variety of outdoor activities.
Early indications show an overwhelming response with web site hits more than doubling since the commercials aired.
Commercials will continue to run throughout the upcoming winter season on many channels throughout the country.
These, along with feature stories in the nation's top outdoor magazines, will introduce IDIGear products to countless consumers who have yet to be introduced to the products.
Joseph Riccelli, CEO of Innovative Designs, Inc., stated, "Our marketing initiatives, along with the predictions of a cold, harsh winter, meld with our well thought out plans for this season."
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