October 2008
Eastwest Marketing Group, a fully-integrated marketing agency with capabilities in advertising, partnership marketing and promotions, has announced that it has been named the agency of record for the Eco-Connect Bottle.
Eco-Connect Bottle is an innovative, patent-pending beverage packaging system targeted to beverage marketers that allows empty plastic bottles to be stacked or screwed together and locked into place.
The result is a secondary usage that encourages safe, imaginative child play, reduces waste and provides humanitarian benefits.
For beverage marketers and retailers, Eco-Connect Bottle adds value that will drive purchase frequency and continuity.
At present, the scope of Eastwest’s efforts will include logo design, Web site development, packaging, tradeshow booth design, point-of-purchase displays, as well as the creation of all marketing materials.
“The idea behind Eco-Connect Bottle is to foster creativity and reduce waste,” said Steve Klein, inventor of the Eco-Connect Bottle and president of KleinCepts, Inc.
“Tens of billions of beverage containers end up in landfills each year. Eco-Connect Bottle are designed to take a different journey. Children will collect empty Eco-Connect Bottles and use their imaginations to turn them into indoor and outdoor playthings—while learning the importance of recycling. Based on current recycling estimates, by reducing plastic water bottle waste in the U.S. by just one percent, we could keep 380 million bottles out of our landfills,” continued Klein.
“We are excited to work with Eco-Connect Bottle—a truly innovative and socially-responsible company and Steve has found a unique way to connect with consumers at an extremely critical time,” said Christopher Bragas, CEO Eastwest Marketing Group.
“Eastwest Marketing Group is committed to giving back and working with clients that do the same,” Bragas added.
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