October 2008
The One Club is leading a stellar group of international advertising professionals to conduct workshops with young professionals and university students from throughout mainland China (People’s Republic of China) in the 8th Annual One Show China Creative Workshop.
The Fudan University in Shanghai is hosting this unprecedented event at the International Convention Center.
Eighteen industry heavyweights from around the world will join The One Club President Kevin Swanepoel and Education Director Maiko Shiratori to make up one of the largest group of advertising professionals to ever travel to China.
This includes Andy “Mr. UPS”Azula, The Martin Agency, USA; Andy Greenaway, Saatchi & Saatchi Singapore; Dave Holloway, Publicis, USA; Ross Chowles, The Jupiter Drawing Room, South Africa; Joyce King Thomas, One Club Board Member and Chief Executive Officer McCann Erikson, USA.
“This is a unique experience for both the young professionals in China and the seasoned advertising veterans from around the globe to interact and share creative leadership,” said Swanepoel.
“The One Club, internationally recognized for establishing creative standards, is the first western organization to establish workshops in China for this purpose. It is a testament to the success of this program that 18 teams from the previous year have been hired by esteemed agencies including Weiden + Kennedy and Ogilvy.”
An astounding 3,000 entries were submitted from 24 universities and 16 agencies spanning 32 provinces and municipal cities in China.
Only a selection of these entries will be chosen as finalists to participate in the One Show China Workshops.
Judges will select the students from their work on a record five client briefs from Nokia, Li Ning Company, Ford, World of Warcraft and China Central Television (CCTV).
Topics of the briefs range from raising awareness of Nokia’s maps and navigation systems to reinventing the brand slogan “everything is possible” for Li Ning to demonstrating Ford’s leadership in design to changing the negative image of the World of Warcraft online game and helping China Central Television (CCTV) present its mission of “being the window for china to understand the world and the world to understand China.”
“China is a country with the deepest heritage in the past. And at the same time, it holds the biggest potential for the future. The young people of China have the highest pride of their past. And they have the most fearless ambition for the future,” said Rei Inamoto, Co-Chief Creative Officer, AKQA.
“I’m thrilled to have the opportunity to meet and spend time with the young creatives of China. I look forward to not only inspiring them with some of my own learning but also to being inspired by China’s young talent who are building the future.”
Winners will receive gold, silver and bronze certificates. All finalists will receive certificates of merit.
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