November 2008
Samsung has raised $3 million through its Breast Cancer Charity initiatives across Europe this year.
To celebrate this achievement, Samsung is hosting its Pink Ribbon Gala Dinner at the Sheraton Hotel, Park Lane, London.
The event will see Samsung present a cheque for $3 million to ambassadors from Breast Cancer Charities across 17 European countries.
Entertainment for the VIP guests at the Samsung Pink Ribbon Gala Dinner, will include a silent auction, a Ribbon of Life and a live performance from Beverley Knight.
The Platinum selling artist Beverley Knight, widely regarded as the UK's Queen of Soul, whose hits include 'Shoulda Woulda Coulda' and 'Come As You Are', is a well known supporter of UK charity Breakthrough Breast Cancer.
Recently awarded an MBE for services to music and charity and a regular performer at 'Pink' events, she commented: "Breast cancer affects the women involved but also husbands, fathers, siblings, indeed all relatives and friends. The work that breast cancer charities do to raise awareness is vital and I am a keen supporter of these initiatives."
"As a brand, we touch millions of people who choose and interact with our products, giving us the advantage of an instantly recognisable presence worldwide," said In Soo Kim, President & CEO of Samsung Electronics Europe. "We strive to use our profile to help raise awareness and provide continued long-term support for breast cancer charities."
Breast cancer charities across Europe face a constant battle to increase awareness and raise sufficient funding.
This initiative from Samsung provides vital financial support for breast cancer research, campaigning and education work. Samsung works closely with local breast cancer charities and on a European level with Susan G. Komen for the Cure, the largest breast cancer advocacy organisation in the world.
Samsung and Susan G. Komen for the Cure announced their European partnership recently.
Samsung's support for breast cancer charities began in The Netherlands in 2006.
By 2007 another seven participating countries had joined the campaign: Austria, Belgium, France, Germany, Italy, Poland and Spain. Funds were raised through mobile phone sales and through other activities such as collection boxes and sponsorship.
This year, another nine Samsung companies are joining the fight against breast cancer.
Samsung's employees are dedicated to engaging in the cause with a number of internal initiatives and fund raising activities, including charity runs and auctions.
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