November 2008
Luxury house Mondial Rare Jewels has tasked Leo Burnett Singapore with a campaign to launch their latest collection of premium jewellery.
The campaign, expected to be rolled out in December 2008, will target high net-worth individuals in Southeast Asia.
Mondial Rare Jewels offers certified diamonds as well as precious gems and pearls of exceptional quality.
Commenting on the business win, Chris Chiu, Executive Director, Leo Burnett Singapore, said, “We’re more than enthusiastic about this new relationship we have with Mondial. I think the coupling of their product offerings with our experience in luxury and beauty will lead to incredible work that will be as stunning as it will be effective.”
Yang Tai Song, Marketing Associate, Mondial Rare Jewels, said, "We are growing the Mondial brand and we want to further distinguish ourselves from the competition on a regional level. For rare and exquisite jewelry, we want to focus attention on engaging our consumers emotionally and we are looking forward to working with Leo Burnett to achieve this, given their strong strategic and creative capabilities.”
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