November 2008
Adknowledge announced that it has significantly expanded its position as the leading social ad network by acquiring the advertising business of Lookery.
The addition of the Lookery ad network increases the total ads displayed by Adknowledge through its social ad network, Cubics.com, to more than 10 billion monthly.
This accounts for over 40% of all ads served on Facebook applications according to internal Adknowledge estimates. Cubics.com also displays ads on applications on MySpace, Hi5, Friendster, Orkut, and Bebo.
After partnering with Lookery for several months to serve ads on the Lookery ad network, Adknowledge moved to acquire the ad network assets.
"We thought it made sense to own those relationships so that we can better serve publishers and better utilize our technology to improve their earnings," commented Dwayne Lafleur, General Manager of Social Advertising at Adknowledge.
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