November 2008
RadioAds.com opens for radio advertisers to list their radio ads.
RadioAds.com is a free search engine solely dedicated to radio advertisers with tracking capabilities for their radio advertising campaigns. Radio listeners can instantly find all of the details of an ad with what little information they recall no matter what station they heard it on.
To get listed, radio advertisers need to go to http://www.RadioAds.com to input their information. They can input the ad details, include coupons, images, links to their web site and direct links to the product or service they are advertising.
The site will be searchable for listeners November 20th, just in time for the Pre-Thanksgiving sales.
RadioAds.com enables radio advertisers to stand out from the glut of advertising and easily be found.
Radio advertisers will no longer have to worry about their search engine listings, adwords placement, yellow page ads, or listeners remembering cumbersome phone numbers and web site addresses.
The site offers advertisers metrics including feedback data on response rate and "keyword search tracking," which shows what words listeners use to find their ads.
This feature alone will help advertisers create improved copy for better radio ads.
Other reports enable radio advertisers to track, quantify, and understand how effective their radio campaigns are.
Advertisers will be able to produce shorter, more creative, and compelling marketing messages because they will no longer have to rely on a listeners' memory. Smaller advertisers without strong brand names can level the playing field by using the easy to remember radioads.com tagline in their radio advertising.
RadioAds.com will make radio advertising more effective and drive traffic to the advertisers.
The co-founders got the idea when they were driving and heard an ad they were interested in, and could not remember any of the details.
They tried to find the ad again, and after they started switching stations they could no longer remember what station they heard it on, and needless to say, they never purchased the product.
"We created this as radio listeners. We want information on radio advertisers, but couldn't remember where we heard them."
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