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Ford, Nokia, CCTV, Li Ning, and World Of Warcraft Sponsor Eighth Annual One Show

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November 2008

The Largest Group of Advertising Professionals From Around the World to Ever Travel to China Teams Up With The One Club to Nurture Young Creative Talent

New York, NY – Ford, Nokia, CCTV, Li Ning, and World of Warcraft are sponsoring an ambitious journey to Shanghai in which a stellar group of international advertising professionals will conduct workshops with young professionals and university students from throughout mainland China (People’s Republic of China) in The One Club’s Eighth Annual One Show China Creative Workshop to take place November 15-21, 2008. The Fudan University in Shanghai is hosting this unusual event at the International Convention Center.

The focus of the workshops is a competition in which students will compete to create marketing campaigns to promote awareness for a particular brand or product. Eighteen advertising industry influentials from around the world will join The One Club President Kevin Swanepoel and CEO Mary Warlick to make up the largest group of advertising professionals to ever travel to China. This contingent includes Andy “Mr. UPS”Azula, The Martin Agency, Richmond, USA; Andy Greenaway, Saatchi & Saatchi Singapore; Dave Holloway, Publicis, USA; Ross Chowles, The Jupiter Drawing Room, South Africa; Joyce King Thomas, One Club Board Member and Chief Executive Officer McCann Erickson, USA.

“This is a unique experience for both the students in China and the accomplished advertising veterans from around the globe to interact,” said Swanepoel. “The One Club is the first western organization to establish workshops in China for this purpose. We appreciate the incredible support shown by the major companies CCTV, Ford, Li Ning, Nokia and World of Warcraft. All have sponsored creative briefs that will be key to the educational development of the next generation of Chinese creative professionals.”


“It is a testament to the success of this program that 18 teams from the previous year have been hired by esteemed agencies including Weiden + Kennedy and Ogilvy,” added Swanepoel.

3,000 entries were submitted from 24 universities and 16 agencies spanning 32 provinces and municipal cities in China. Only a selection of these entries will be chosen as finalists to participate in the One Show China Workshops. Judges will select the students from their work on a record five client briefs from Ford, Nokia, Li Ning Company, World of Warcraft and China Central Television (CCTV). Topics of the briefs range from raising awareness of Nokia’s maps and navigation systems to reinventing the brand slogan “everything is possible” for Li Ning to demonstrating Ford’s leadership in design to improving the image of the World of Warcraft online game and helping China Central Television (CCTV) present its mission of “being the window for China to understand the world and the world to understand China.”

“China is a country with the deepest heritage in the past. And at the same time, it holds the biggest potential for the future. The young people of China have the highest pride of their past. And they have the most fearless ambition for the future,” said Rei Inamoto, Co-Chief Creative Officer, AKQA. “I'm thrilled to have the opportunity to meet and spend time with the young creative professionals of China.”

Winners will receive gold, silver and bronze certificates.

In addition to the workshops, The One Club has gathered the best creative minds from the interactive industry and will hold their first-ever series of internet conferences and boot camps in Asia. These conferences will take place in Shanghai sponsored by SINA on November 21st, in Taiwan sponsored by Yahoo! on November 28th and Singapore sponsored by MasterCard from December 13 to 15.

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