November 2008
Honored for its aesthetically appealing design by Stuart Karten Design, its eco-friendly ingredients and packaging, and simple storage and backup features, the SimpleTech [re]drive by Fabrik was selected as a CES 2009 Innovations Design and Engineering Honoree in the Computer Peripherals category.
From its renewable bamboo and recyclable aluminum enclosure, to its packaging, Energy Star power adapter and low-power hard drive, the SimpleTech [re]drive helps make the world a little greener.
With Turbo USB 2.0, which is up to 25% faster than USB 2.0, performance does not have to sacrifice style. Featuring both local and online backup, it’s perfect for giving you more room to store and protect your precious files from life’s little disasters.
For Mac and PC users, the SimpleTech [re]drive is plug n’ play simple.
“We’ve received great traction in the market. People are genuinely surprised at just how far we’ve taken the [re]drive in terms of its eco-friendliness. We are thrilled that the CES Innovations panel believes so too,” said Stacey Lund, vice president of marketing at Fabrik.
“Faced with a challenged economy, people will be looking for holiday gift ideas that are affordable and practical, and we see this product delivering on both levels. It’s a great way to help loved ones protect their data, while giving them a stylish, energy- efficient product that is sensitive to the environment.”
“In working with Fabrik, we explored new materials, manufacturing processes and construction methods that would have the least impact on the environment and adopted these elements as key design drivers for the SimpleTech [re]drive,” said Stuart Karten of Stuart Karten Design.
“By reducing the number of parts and using renewable and recyclable materials, we were able to create a design that challenged the norm in the consumer electronics industry, while giving consumers a green alternative for protecting their data.”
This news message is supported by The Bazaar, a marketplace to buy and sell creative objects. Earn more revenue by selling your prints, downloadable images, or custom products. Set up your store today and stand a chance to have your products featured on DesignTAXI, towards millions of lovers of creative content!
