November 2008
Ismael Ibnoulouafi, founder of The Brand Union (TBU) Paris subsidiary, has been promoted to the role of Chief Executive Officer for Singapore hub - the central operating office that oversees Indonesia and Malaysia.
This dovetails with the previous appointments of Creative Director, Dave Holland, Senior Client Services Director, Graham Hitchmough and Associate Design Director, Sem Loh earlier in the year, completing the investments for The Brand Union Singapore office.
Ibnoulouafi’s arrival in Asia is consistent with the potential of this market and the fast-expanding operations where his extensive experience and leadership will help TBU to continue developing and reinforcing its footprint in the region.
Commenting on the appointment Simon Bolton, Global CEO, The Brand Union said,“We are very pleased to relocate Ismael Ibnoulouafi to head up the creative team of our fast-expanding Singapore operations. He is a passionate believer in brands and a compelling communicator with a flair for business. We are fortunate to be able to transport his unique and infectious personality and style to the fast-growing Asia Pacific region and under Neil Hudspeth, our CEO for Asia Pacific’s leadership I have no doubt he will help our clients reach their full potential in this market.”
Said Neil Hudspeth, CEO, Asia Pacific, The Brand Union: “Isi’s passion, energy and international experience compliment our already excellent skill set, and despite the challenging economic climate, we are confident that we are best placed to help companies weather the current uncertainties and achieve success in the short, medium and long term.”
In his recent role as Managing Director of The Brand Union Paris, Ibnoulouafi has directed numerous pan-European projects for clients in various sectors including D.I.Y., pharmaceuticals, maintenance, food, services and office. He has also participated or led many international projects including management and innovation for Group Bel, Pernod Ricard Group, Masterfood, Coca Cola, Remy Cointreau Group, L’oreal, Danone. Ismael joined The Brand Union (formerly Enterprise IG) eight years ago where he was the founding member of the Paris office.
Speaking about his new role, Ibnoulouafi said, “I’m very excited to be here, and joining such a strong team with a terrific portfolio of clients fills me with confidence and pride.”
Ibnoulouafi is a permanent member of ADC (French Design Agency Association).
Prior to joining The Brand Union, he was with Pentagram in New York. Ibnoulouafi, who is also a pilot, started his working career as a Professional Sailing Skipper in Caribbean Sea, during which he crossed the Atlantic twice.
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