November 2008
J. C. Penney Company Inc announced the launch of a powerful, integrated marketing campaign that highlights JCPenney’s affordable gift assortment and invites customers to celebrate in the joy of giving this season.
Consistent with the Company’s Every Day Matters approach, JCPenney’s marketing campaign communicates to customers that JCPenney understands their financial pressures and is designed to showcase the great value in shopping with JCPenney: great style, lasting quality and a price that makes sense for them and their family.
The campaign will incorporate pre-print, direct mail, national television ads, radio, online and email components as well as non-traditional media elements, such as in-cinema ads and mobile phone marketing.
“JCPenney is the department store destination customers trust for special, unique gifts that have exceptional style and quality, yet at very affordable prices – this unique value proposition matters more than ever this season,” said Mike Boylson, chief marketing officer for JCPenney.
“Our Christmas marketing campaign will be very aggressive in its promotional messaging, making certain that customers know that JCPenney can help them celebrate the joy of giving by inviting them to purchase an affordable, memorable gift they can feel proud to give, even during these challenging economic times.”
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