imeem Launches Mobile Advertising Platform
imeem, the leading social music service, announced the launch of a mobile advertising platform that offers brands new opportunities to connect with mobile consumers through imeem for Android, imeem's popular social music application for the Android mobile platform.
Kia Motors America (KMA) is the first brand advertiser to leverage imeem's new platform, using it to promote the Kia Soul, an all-new compact SUV launching next spring in the U.S.
As part of a cross-platform advertising campaign, Kia Soul will have a branded display presence across the imeem for Android user interface, as well as a featured Kia Soul-branded Internet radio station on the application.
In addition to its mobile advertising program, Kia Motors will have a presence on the imeem.com service through a profile and display advertising on media streaming pages throughout the site.
"Kia Motors wants to reach its target audience through creative campaigns that complement their style and fast-paced way of life," said David Schoonover, Customer Relationship Marketing Manager for Kia Motors America. "imeem helps us achieve that goal by connecting our brand with a youthful community and an engaging social music experience that fits the Kia Soul lifestyle."
"imeem has created a way for advertisers to live at the center of consumers' social music experience," said Jason Meil, executive vice president and director of Innovations at Initiative, Kia Motors' media, marketing and digital company.
"Working with imeem will enable Kia Motors to meaningfully tap into an engaged community where millions of people express themselves with music and media on a daily basis."
imeem also released a new version of imeem for Android with several new recommendation features. imeem for Android is already among the ten most-downloaded apps in the Android Market, and is currently the number one music-streaming application. New features in the upgraded version, available now through the Android Market.
"We are excited to be working with Kia Motors to help introduce the new Kia Soul to North American consumers," said Steve Jang, chief marketing officer and head of business development for imeem. "imeem for Android broke new ground in enabling people to experience social music anywhere. Now, we are giving brand partners the flexibility to be a part of that experience, on the go or at the PC."
imeem for Android is seamlessly integrated with the social features on imeem.com, providing the first cross-platform social music experience. imeem for Android brings free streaming music and personalized radio to the mobile phone, enabling people to create custom Internet radio stations by searching for specific artists, discover new music through personalized recommendations and listen to the most popular artists in the imeem community.