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Daily News


26 Nov 2008





LG & U.S. Cellular: Announce The Availability Of The LG Rhythm
PRESS RELEASE


November 2008

U.S. Cellular and LG Electronics MobileComm U.S.A., Inc. announce the availability of the LG Rhythm to U.S. Cellular customers. The LG Rhythm was created with music enthusiasts in mind and is easy to use with its unique textured slide design.

U.S. Cellular is offering this phone exclusively in pink as well as in black just in time for the holiday season. Music phones make great gifts for the whole family for their combination of calls, texts and music all in one place.

The stylish, sleek LG Rhythm offers customers a 1-inch circular touch screen and one of the most advanced music systems available in mobile phones.

The built-in music player includes Digital Signal Processing as well as an audio equalizer professionally tuned by Mark Levinson, a pioneer in music components.

The phone also includes an FM transmitter that easily streams songs to a car stereo or to another receiver. The included 3.5 mm stereo headset allows users to easily toggle between music and incoming calls.

"People are using their phones for more than just phone calls," said Alan D. Ferber, Chief Marketing Officer at U.S. Cellular.

"With the LG Rhythm, our customers can have a high quality music player on their phone and carry just one device."

The LG Rhythm is an ideal handset for both work and play. Customers can store their favorite songs or video files on the handset or utilize the microSD memory port that supports up to 16GB.

With a designated music hot key and the circular touchscreen, accessing multimedia files is convenient and easy. Other features include a high resolution 2-inch main LCD display screen, a 1.3 megapixel camera with zoom and camcorder, Bluetooth 2.0 capabilities and background music mode.

"The LG Rhythm is a great option for consumers who are looking for a multi-faceted music phone with premium sound," said Ehtisham Rabbani, vice president of product strategy & marketing for LG Mobile Phones.

"There is no question that consumers crave more out of their mobile devices and LG continues to bring the features and functions that truly enhance their mobile lives."

The LG Rhythm also includes easyedge(SM), U.S. Cellular's suite of enhanced wireless data application services. Access to easyedge allows customers to shop for content including ringtones, wallpaper and games, while also being able to locate the latest news and entertainment.


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