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StartupNation Names J. Fisher LogoMotives One of Top 100 Home-based Businesses

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November 2008

Jeff Fisher LogoMotives, has been recognized by StartupNation as one of the nation's top businesses in its annual Home-Based 100 competition in the category of Most Slacker-Friendly.

Jeff Fisher, the Engineer of Creative Identity for the Portland-based firm, is known for operating his company from wherever he and his PowerBook may be - foreign countries, tropical beaches, hotels in various cities, airports, coffee shops, his garden and other locales.


The design business, specializing in identity design and branding, is currently celebrating 30 years in operation.

Many of the StartupNation Home-Based 100 submissions revealed that business owners are bucking the current economic downturn and finding business success in these tight times.

Historically, Fisher's business has been at its best when the economy is at its worst, as new businesses are launched, existing companies jumpstart marketing efforts, and individuals concerned about possible job losses initiate future plans.

"The 2008 ranking shows that the home-based business is more relevant than ever.

The current recession has spurred a new wave of home based businesses as a response to loss of jobs, the need for supplemental income and the sheer passion for blazing your own trail and running your own show," said Rich Sloan, co-founder of StartupNation, one of the leading small business networking and advice websites.
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